In the last couple of months, one common question I’ve been getting from Digital Marketers is this…
”Chris, I want to grow my income, but not sure if I should launch an Online Course, build a Coaching Program or scale a Consulting Agency?”
Since I imagine you’re already receiving plenty emails from “experts” trying to sell you on one of the three listed above, it’s easy to feel confused or even a little overwhelmed. So how do you choose?
While all 3 business models can be successful, the key is to find the model that best fits 3 Criteria…
Criteria #1: What do YOU want: does the business model align with your strengths, passions, income desires and freedom aspirations?
Criteria #2: What do your PROSPECTS want: does it align with the results they want and within the budget that they have?
Criteria #3: Your ability to MARKET your product: do you have the skills, capital and connections to sell it, effectively?
If your business model doesn’t match up with what YOU want, what your PROSPECTS want and your ability to MARKET… creating your product gets frustrating…and your market is less likely to respond to your offer…and it takes a long time to become profitable.
But if get this right…and your business model does match up…creating your product becomes fun and energizing (because it’s a good fit for your strengths)…your market is more likely to respond to your offer (because it syncs with what they want and their budget)…and you become profitable, much faster.
The good news is that you don’t have to try to figure this out yourself…I’ve created a short 1 minute Quiz that takes the guesswork out of it and does the heavy lifting for you.
Chris Rudolph is a husband, father of 3, and a Freedom Business Coach for Digital Marketers. He specializes in working with those who are underpaid, hustling around the clock or missing out on valuable family time build their own Freedom Agency. He helps them grow their income, scale with a team and enjoy more time with their family.